A better snacking culture is very close to our hearts. With RAWBITE containing 100% organic, plant-based ingredients and 0% added sugar and palm oil we adhere to the Nordic Nutrition Recommendations (NNR). Since the first NNR edition published in 1980, experts from the Nordic region and beyond gather repeatedly and define which foods are good for human health. The Nordic Nutrition Recommendations form the basis for nutrition policies and dietary guidelines in all of the Nordic countries including Denmark, Sweden Finland, Iceland and Norway, and function as guiding values for food producers both, locally and globally.
What´s the Fuss About?
Designed to improve diets, advice for physical activity and to form the basis for product labelling, The Nordic Nutrition Recommendations provide science-based recommendations for consumer choices as well as public-sector institutions. Especially labelling, such as the Danish organic logo, nudges consumers towards healthy choices and pointers food manufacturers to improve their product development.
Recent research has indicated that the time has come for an updated scientific version, steered to be published in 2022, increasingly including the connection of sustainability and food choices. Paula Lehtomäki, Secretary General of the Nordic Council of Ministers, certainly highlights the sustainability aspect as a chance to turning the challenge into an opportunity:
„Work on the Nordic Nutrition Recommendations also helps us to achieve the vision of making the Nordic region the most sustainable and integrated region in the world.”
Plant Foods, Healthy Fats and No Added Sugar are the Key
The traditional diets of Nordic countries have been advocated as healthy alternatives to many common dietary patterns as they are characterized by large amounts of unrefined plant foods and a density in micronutrients (Nordic Council of Ministers, 2014),
Recommendations based on scientific evidence implicated in The NNR include (Nordic Council of Ministers, 2014):
- Decrease energy density, increase micronutrient density, and improve carbohydrate quality by consuming naturally fiber-rich plant foods (e.g. vegetables, pulses, fruits and berries, nuts and seeds, and whole grains)
- Limit sugar-sweetened beverages to reduce intake of added sugars
- Improve dietary fat quality by balancing the fatty acid proportions (increase intake of unsaturated fat contained in fatty fish, nuts and seeds, avocados, olives and vegetable oils and fats and limit the intake of palm oil)
- Replace processed and red meat with vegetarian alternatives or with fish and poultry
- Limit the use of salt in food production and preparation and limit the intake of savory snacks
Additionally to 100% plant-based, organic ingredients, RAWBITE bars are rich in fiber, contain decent amounts of unsaturated fats and are low in salt. Simply pure ingredients with good values!
Pure Taste. Pure Joy.
Nordic Council of Ministers (2014), Nordic Nutrition Recommendations 2012: Integrating nutrition and physical activity, Nord, Nordic Council of Ministers, Copenhagen K, https://doi.org/10.6027/Nord2014-002.